Center for Innovative Cultures

Helping organizations thrive by unleashing the talent, passion, and potential of people at work

The Outdoors Redefined:
Transforming the Value Proposition
A Public Lecture with Luca Cerruti
February 17, 2015

6:00 p.m. - Bill and Vieve Gore School of Business Auditorium
Free and Open to the Public


How do consumers and manufacturers define outdoor activities? What characteristics are shifting? Does a company's internal culture impact their approach to these questions?

Luca Cerruti of W.L. Gore & Associates explores how manufacturers lead and respond to fluctuating and altering variables and influential trends for outdoor products including: increased speeds, social dimensions, connectivity, monitoring, sustainability, corporate social responsibility, and information pathways.

Luca Cerruti

Luca Cerruti

Luca Cerruti is the Global Sales Leader in the Fabrics Garments Division for W.L. Gore & Associates, the leading manufacturer of high-performance Gore-Tex fabics. W.L. Gore & Associates has made its name by creating innovative, technology-driven solutions. W.L. Gore & Associates is also known for its unique corporate culture that embraces innovation.

This event is free and open to the public.