The Outdoors Redefined:
Transforming the Value Proposition
A Public Lecture with Luca Cerruti
February 17, 2015
6:00 p.m. - Bill and Vieve Gore School of Business Auditorium
Free and Open to the Public
How do consumers and manufacturers define outdoor activities? What characteristics are shifting? Does a company's internal culture impact their approach to these questions?
Luca Cerruti of W.L. Gore & Associates explores how manufacturers lead and respond to fluctuating and altering variables and influential trends for outdoor products including: increased speeds, social dimensions, connectivity, monitoring, sustainability, corporate social responsibility, and information pathways.
Luca Cerruti is the Global Sales Leader in the Fabrics Garments Division for W.L. Gore & Associates, the leading manufacturer of high-performance Gore-Tex fabics. W.L. Gore & Associates has made its name by creating innovative, technology-driven solutions. W.L. Gore & Associates is also known for its unique corporate culture that embraces innovation.
This event is free and open to the public.